LG Digitals
Al Sayegh Brothers Group acquired the distribution of LG Digital Products in 2000 and has, since then, taken the brand to new heights. Handling a plethora of products like LCDs and Plasmas to entertainment electronics, car audio systems, home theatre systems, projectors and mobiles, the company has set up several divisions to exploit the full potential of this leading international brand.
The product division has registered undisputed dominance across multiple product categories in various segments like hotels, banks, government departments and more.
LG Plasma TV/Display Panel:
Al Sayegh Brothers have partnered with LG Electronics to distribute the most sophisticated digital technologies like Plasma TV's, LCD TVs, Projectors and similar display devices. This division is rapidly growing and is set to expand with investment in the continuous improvement and enhancement of these pioneering products.
LG Digital Products Division (LCD TVs, DVDs):
The consumer electronics department caters to the digital needs through popular channels like electronic retailers, duty free stores, hypermarkets, etc. The division originally launched in 2001 with state of the art LCD TVs and soon saw the inclusion of many more innovative products. Today, products like big screen LCD TVs, wireless DVD Home Theatres, DVD recorders are best-sellers in this division with LCD TVs grabbing a whopping 40 percent share of the UAE market.
LG Mobile:
LG Electronics Mobile Communications Company is a global leader and innovator within the mobile market and is the fifth largest manufacturer of mobile handsets in the world. Employing smart technology and stylish designs, LG Mobiles offers consumers with superior mobile experiences. A recent focus has been to introduce stylish phones without sacrificing advanced features. In 2007, LG sold 80.5 million handsets worldwide, up 27 percent over 2006. LG expects to sell over 100 million units in 2008 representing a 25 percent increase over 2007.
LG Car Entertainment:
LG elevates the driving experience by offering consumers exciting and optimum audio capabilities. The LG car speakers provide the finest quality of sound and the Splendor 3D display enhances audio and visual aspects with high-powered sound and striking 3D graphic display setting new standards for a real car stereo system.
